Effective Date: February 16, 2026
Welcome to Magma Inc., a Toronto-based AI implementation and consulting firm. We value your privacy and are committed to safeguarding your personal information in accordance with the General Data Protection Regulation (GDPR), the Personal Information Protection and Electronic Documents Act (PIPEDA), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.
This policy explains what information we collect, how we use it, and your rights regarding your data.
When you book a consultation or reach out via email, we may collect your name, email address, phone number, job title, and company name.
We automatically collect certain information when you visit our website, including your IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs. This data is collected through Google Analytics (see "Third-Party Services" below).
When you book a meeting through our scheduling tool (TidyCal), your name and email address are collected by TidyCal to manage the appointment. TidyCal's own privacy policy governs how they handle this data.
We use Google Analytics (measurement ID: G-ZJMRDR4Q20) to understand website traffic and usage patterns. Google Analytics collects information such as how often you visit, which pages you view, and what other sites you visited before coming to ours. We use this data only to improve our website. Google Analytics places cookies on your browser to identify you as a unique visitor, but it does not collect personally identifiable information. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
We use TidyCal for appointment scheduling. When you book a consultation, TidyCal collects your name and email address. This information is subject to TidyCal's privacy policy.
Our website loads fonts from Google Fonts, which may result in your browser making requests to Google's servers. No personal data is shared with Google beyond what is standard in an HTTP request (IP address, browser information).
Our website uses cookies placed by Google Analytics to distinguish unique visitors and track browsing sessions. These are first-party cookies set by Google Analytics on our domain. We do not use advertising cookies or tracking pixels. You can control cookie behavior through your browser settings.
We do not sell your personal information. We may share data with service providers (such as scheduling and analytics tools) who are bound by confidentiality agreements and process data only on our behalf. We may also disclose information if required by law.
We maintain appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage.
We retain personal data only as long as necessary for the purposes described in this policy. Contact information from consultation requests is retained for the duration of any business relationship and a reasonable period afterward. Analytics data is retained according to Google Analytics' default retention settings.
Depending on your jurisdiction, you may have the right to:
To exercise any of these rights, contact us at the email address below.
Our website uses JavaScript to display email addresses, preventing automated harvesting by spam bots. This is a display technique only and does not involve any tracking or data collection.
We may update this privacy policy from time to time. Changes will be posted on this page with an updated effective date.
If you have questions about this privacy policy or wish to exercise your data rights, contact us at:
Magma Inc.
Toronto, Ontario, Canada
