Privacy Policy
Effective Date: February 16, 2026
Introduction
Welcome to Magma Inc., a Toronto-based AI implementation and consulting firm. We value your privacy and are committed to safeguarding your personal information in accordance with the General Data Protection Regulation (GDPR), the Personal Information Protection and Electronic Documents Act (PIPEDA), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.
This policy explains what information we collect, how we use it, and your rights regarding your data.
Information We Collect
Contact Details
When you book a consultation or reach out via email, we may collect your name, email address, phone number, job title, and company name.
Usage Data
We automatically collect certain information when you visit our website, including your IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs. This data is collected through Google Analytics (see “Third-Party Services” below).
Scheduling Data
When you book a meeting through our scheduling tool (TidyCal), your name and email address are collected by TidyCal to manage the appointment. TidyCal’s own privacy policy governs how they handle this data.
How We Use Your Information
- To respond to your inquiries and provide consulting services
- To schedule and manage consultation appointments
- To understand how visitors use our website and improve the experience
- To comply with legal obligations
Third-Party Services
Google Analytics
We use Google Analytics to understand website traffic and usage patterns. It collects information such as how often you visit, which pages you view, and the site you came from. We use this data only to improve our website. Google Analytics sets cookies in your browser to recognize you as a returning visitor, but it does not collect personally identifiable information. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
TidyCal
We use TidyCal for appointment scheduling. When you book a scoping call, TidyCal collects your name and email address. This information is subject to TidyCal’s privacy policy.
Google Fonts
Our website loads fonts from Google Fonts, which may result in your browser making requests to Google’s servers. No personal data is shared with Google beyond what is standard in an HTTP request (IP address, browser information).
Cookies
Our website uses cookies placed by Google Analytics to distinguish unique visitors and track browsing sessions. These are first-party cookies set by Google Analytics on our domain. We do not use advertising cookies or tracking pixels. You can control cookie behavior through your browser settings.
Data Sharing
We do not sell your personal information. We may share data with service providers (such as scheduling and analytics tools) who are bound by confidentiality agreements and process data only on our behalf. We may also disclose information if required by law.
Data Security
We maintain appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage.
Data Retention
We retain personal data only as long as necessary for the purposes described in this policy. Contact information from consultation requests is retained for the duration of any business relationship and a reasonable period afterward. Analytics data is retained according to Google Analytics’ default retention settings.
Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Withdraw consent for data processing
- Object to or restrict certain processing activities
- Request a copy of your data in a portable format
To exercise any of these rights, contact us at the email address below.
Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated effective date.
Contact
If you have questions about this privacy policy or wish to exercise your data rights, contact us at:
Magma Inc. Toronto, Ontario, Canada [email protected]