Guides
New ideas to help you build the future.
Plain-language field guides from Magma on the ideas worth understanding before they become obvious, from AI and strategy to the craft of shipping. Written to be useful first, and to show the thinking behind the work.
What Is Strategic Foresight?
A field guide to seeing structural change early enough to do something about it: weak signals, why your dashboards find out too late, and where AI fits (and where it does not). Grounded in Ansoff and the joint OECD and World Economic Forum research.